|
Services marketing management
an international perspective
John Wiley
1999
0471984906
|
| 和洋区分 | 洋書 |
|---|---|
| 書名,巻次,叢書名 | Services marketing management an international perspective |
| 著者名 | Kasper, Hans Helsdingen, Piet van Vries, Wouter de |
| 出版者 | John Wiley |
| 出版年月日 | 1999 |
| 定価 | 1 |
| ページ | xviii, 750 p., ill. |
| サイズ | 25 cm |
| ISBN1 | 0471984906 |
| 注記 | Includes index |
| 件名 | LCSH:Service industries -- Marketing -- Management LCSH:Customer services -- Marketing -- Management |